Our Story

A warm welcome at the farm gate

Rooted in Farm Life

Simply Good Meat grew out of a life Maynard Brubacher has known since he was young. Raised on a farm near Elora, he learned early what it means to work hard, care for animals, and appreciate the value of good food shared around the family table. Those lessons stayed with him and became the foundation for the life he would build with his own family.

A Vision Brought to Life

In 2021, that vision became Simply Good Meat. Together with his wife on their farm in Drayton, Maynard created a family-run business built on values that still matter deeply to them today: quality local meat, fair prices, and a genuine farm-gate experience where people feel welcome from the moment they arrive.

More Than Just Meat

For our family, Simply Good Meat is about more than what we sell. It is about staying connected to the land, serving our community, and giving local families a place where they can buy meat with confidence and know where it comes from. It is about the simple things that matter most, honest food, friendly service, and the trust that grows when people are treated with care.

From Our Farm to Your Family

We are proud to welcome customers to the farm gate, whether they are stopping in for a few fresh cuts, picking up a family favourite, or filling the freezer for the season ahead. Every order is part of something bigger to us: helping bring good food to local tables and serving our community with the same care and values we believe in at home.